Every year, IAVIP (International Association of Visitor Information Providers) presents the Best Brochure Awards to the company that provides the best brochure in the world. The Liège company BHS Promotion was the big winner in 2017, thanks to the professional quality of its brochure on "Sea Life Blankenberge".

Last autumn, industry professionals representing companies that display and distribute brochures in the United States, Mexico, Canada, Europe and South Africa gathered in Berlin for their annual meeting. They took the opportunity to judge and select the 76 brochures nominated from the 19,000 distributed by all the association's members, and choose the one that deserved to win the famous Best Brochure Awards.

The brochure distributed by BHS Promotion stood out and won first prize, based on selection criteria involving the visual appeal, ergonomics and content of the brochure and the quality of the printed material used! It was followed by other brochures from the tourist and cultural sectors: Discovery Whale Watch (in California), Herr’s Snack Factory Tour (in Pennsylvania) and the Saint Cezaire Caves (in France, another brochure distributed by the BHS Nice network).

If you go to a restaurant, tourist site or other Belgian hotspot, you are very likely to discover a display stand by the Liège company and see the famous award-winning brochure !